Business performance management (BPM) refers to the business processes, methodologies, metrics, and technologies used by enterprises to measure, monitor, and manage business performance Each step of Business Performance Management is described below. 1.Strategize: Where do we want to go? This is a very important stage of the Business Performance Management Cycle. It is the process of identifying and […]

Effectively Managing Brand Communication in Covid–19

This is the most testing time for most brands because most activities are shut down and people prefer to maintain social distance to prevent the spread of  the corona virus. This is probably the most difficult time for most brands to connect and communicate with their audience. In this pandemic situation, it becomes difficult for […]

What Is Social Media Analytics and Why Is It Important

Social Media Analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.” Social media sites do not encompasses just Facebook, […]

Big Data – What is it and why it is important

Big data is described as the large volume of structured and unstructured data.  What organizations do with data is important not the amount of data is important. Further, Big data can be analyzed for insights that lead to better decisions and strategic business moves. 5  “Vs” of Big Data Volume: Organizations collect data from a […]

Data Warehouse

Define Data Warehouse A data warehouse is a repository for data generated and collected by an enterprise’s various operational systems. It is a pool of data produced to support decision making, it is a repository of current and historical data Characteristics of Data Warehousing. •Subject oriented. Data are organized by detailed subject, such as sales, products, or […]

Big Data: Types of data used in Analytics

Data types involved in Big Data analytics are many like Structured Data, Semi structured data and Unstructured Data Structured Data Any data that can be stored, accessed and processed in the form of fixed format is termed as a ‘structured’ data. A Student table in a database is an example of Structured Data Student_ID  Student […]

Business Analytics

What is Business Analytics? Business Analytics define as using tools and technique to turn data into meaningful business insights. Further, Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning Types of Business Analytics Descriptive Analytics The simplest way to […]